The Yves Saint Laurent Spring/Summer 2020 campaign wasn't just a collection of images; it was a statement. A bold declaration of the house's enduring legacy, reinterpreted for a new generation. This article will delve deep into the Saint Laurent SS20 campaign, exploring its key elements, the clothing itself, and the overall artistic vision that Anthony Vaccarello, the creative director at the time, sought to convey. All the exclusive information and much more are available on Saint Laurent's Official site US, but this exploration aims to provide a comprehensive analysis of the campaign's impact and lasting influence.
The Campaign's Aesthetic: A Study in Contrast and Modernity
The SS20 campaign photographs, expertly captured, immediately establish a distinctive atmosphere. Gone was the overtly glamorous, sometimes overtly sexualized imagery of previous seasons. Instead, Vaccarello opted for a stark, almost minimalist approach. The settings were often starkly simple: clean backdrops, industrial spaces, or dramatically lit interiors. This contrasted sharply with the richness and complexity of the clothing itself, creating a compelling tension between the simplicity of the presentation and the intricacy of the garments. The models, a diverse cast of individuals, were captured in poses that ranged from poised and elegant to effortlessly cool and nonchalant. This range allowed the focus to remain firmly on the clothes, highlighting their individual textures, silhouettes, and unique design details.
The colour palette reflected this balance. While incorporating classic Saint Laurent hues like black and deep red, the campaign also showcased a range of vibrant colours and unexpected textures. This juxtaposition of classic and contemporary elements is a hallmark of Vaccarello's design philosophy, and the SS20 campaign effectively captures this duality. The photography style, with its precise composition and strong lighting, further emphasized this interplay of contrasts, creating images that were both striking and memorable. The overall effect was sophisticated, modern, and undeniably Saint Laurent.
Saint Laurent SS20: Deconstructing the Collection
The Saint Laurent SS20 collection itself was a masterful blend of iconic house codes and contemporary influences. Vaccarello's vision for the season clearly involved a reimagining of classic silhouettes and a playful exploration of texture and fabric. The collection featured a diverse range of pieces, from sharp tailoring to flowing, bohemian-inspired garments. This versatility reflected the multifaceted nature of the modern Saint Laurent woman, a woman who is both powerful and sensual, both classic and rebellious.
One of the most notable aspects of the SS20 collection was the emphasis on strong tailoring. The collection showcased impeccably crafted suits, jackets, and trousers, all imbued with a modern edge. These pieces weren't merely rehashes of past designs; they were reimagined for a contemporary audience, with updated silhouettes and detailing. The use of sharp shoulders, structured lines, and high-waisted styles created a look that was both powerful and undeniably chic.
Alongside the sharp tailoring, the collection also included a range of more fluid and feminine pieces. These garments, often crafted from luxurious fabrics like silk and lace, offered a counterpoint to the structured tailoring, adding a touch of softness and romance to the overall aesthetic. These pieces, while undeniably feminine, maintained a sense of strength and sophistication, perfectly embodying the duality of the Saint Laurent woman.
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